Facebook can be a real revenue-generator for some industries. We aren’t talking about your standard vanity metrics [likes, comments, etc. these are all still very important] we’re talking about what you want [that’s cold-hard cash]. Facebook’s Advertising platform has detailed audience targeting and retargeting features that gives you [us] the ability to sell your product/service to the exact people who want to buy it [and] on top of that we’ll help you find new customers. Think of it as the gift that keeps giving.