Ysoft Search Engine Optimization Audit service is a comprehensive assessment of the search engine friendliness of your website. While several subscription tools and free online websites can even produce reports and somewhat guide you toward the gaps in your website, many of the criteria points measured are often inaccurate and therefore, the most effective approach is a custom SEO Audit by an experienced SEO Agency. Ahead of commencing the SEO Website Audit, a deep understanding of your business and its services and online goals needs to be collected and understood. Key data needs to be obtained including any current Google Ranking Reports as well as access to your Google Analytics Data. This is followed by several questions to better understand your future goals and opportunities including who is your audience, who are your ranked industry competitors, and which phrases have been targeted in the past.